Outfitters & Outdoor Guides, Take The Welcome Pledge and Boost Sales

If you landed on this page from another website, you clicked on a You Are Welcome Here! Badge that reflect's that business' pledge to treat everyone respectfully regardless of gender, race, sexual preference, age, country of origin and different abilities or appearance.

Now it's your turn! Let your community know you support a diverse and inclusive outdoor recreation industry, too!

How do I feature The You Are Welcome Here! (YAWH!) Badge on my website, socials and marketing materials and help boost my top line by 30%?

First, your experience needs to be assessed and scored on 4 core business metrics:

  1. How do you describe your experience? The language used to describe your business matters. If the terms used to describe what your business does and how guests are supposed to participate can only be known if they're highly engaged with your business or industry, your business is potentially excluding anyone who is not already engaged.
  2. What equipment is required for your experience? How necessary is specialized gear & equipment in order for a guest to participate in your experience? Do you have a rental fleet or retail inventory for guests? Is it affordable or pricey?
  3. Where is your experience? Is it hard to get to? Do you provide transportation?
  4. What are the rules, etiquette and procedures to participate? Do you have them documented and published visibly? Are they easy or hard to follow? What are the consequences and enforcement for not following?

Second, your "welcome score" helps identify areas of improvement. The objective of these scores  is to provide a business metric to identify key opportunities for outdoor recreation businesses to create a more welcoming relationship with their guests. Welcome Scores range between 1 and 5 (the highest) and are assigned to individual experiences.

Our coaches can then make the improvements with minimal disruption to your business within days. Or we can work with you to help make the improvements (can be immediate or take months). The goal of making these improvements is to drive an increase in your top line sales by as much as 30%.

But first things first? Reach out to get your experience scored by asking via the chat below.